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Three Exceptions
The study of the Swedish companies shows that market commitment often will be made in small incremental steps, both in the market commitment dimension and in the geographical dimension. There are three exceptions; the first one is companies that have large resources experience small consequences of their commitments and can therefore take larger internationalisation steps. The second exception is when the market is stable and homogeneous, relevant market knowledge can be gained in other ways than experience. Thirdly, when a company has considerable experience from markets with similar conditions, it may be able to generalise this experience to any specific market.